One thing I find myself spending too much time on is branding. I have been reinventing myself every few years. In the past, I tried to keep my online persona separate from my real life. That is beneficial from a security perspective as it provides anonymity, but I find it hard to maintain a clean separation. The real life always seem to spill over into the digital world somehow, revealing my real identity. Therefore, I have decided to embrace my real identity, which makes things much easier to maintain.
I love the simplicity of the red italic lowercase Georgia v.